Posts tagged as:

supermarket traps

Psychological Supermarket Tricks That Make Us Spend

October 4, 2009

I have to hand it to them. Grocery stores are the masters of consumer psychology. How else can you explain walking into the grocery store for one item and coming out with a basket full of stuff?
In some ways they remind me of carnival pitchmen who’ve refined their sales pitches to perfection. In the process [...]

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Nine Simple Ways to Avoid Supermarket Impulse Purchases

September 12, 2009

It never fails. We go into the supermarket to buy a few things and come out with a cart loaded with groceries. The problem – those impulse grabs that fill our grocery carts.
In fact, depending on the study cited, nearly 40% to 50% of our grocery purchases are impulse buys – items we never [...]

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How Food Packaging Illusions Cost You Money

August 4, 2009

I’m always amazed at how food companies alter the packaging and appearance of their products to entice us to make a purchase.
A recent example of this occurred with my regular orange juice purchase. A few months ago while browsing my local grocery store I came across a special promotional case featuring a new variety of [...]

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Supermarket Speed Bumps That Get You to Spend More

July 8, 2009

In today’s tough economy many consumers are now shopping with a grocery list to help save money. They realize a list focuses their shopping behavior like a laser, helping them avoid ever present, but costly, impulse purchases.
Yet supermarkets realize that shoppers are increasingly entering their stores with a singular purpose in mind – to grab [...]

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