October 29, 2008
Anatomy of a Sales Trap – Example 2
In our previous Anatomy of a Sales Trap we discussed several methods stores use to increase impulse purchases. Today we analyze another supermarket sales trap – the stand-alone display. Lets take a quick look at how such a stand-alone display works.
The product – Quaker Oats Chewy Protein Bars.
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October 23, 2008
Stores have devised multiple techniques for getting us to spend more than we’d like to. In fact, greater than 40% of supermarket purchases are impulse buys. To encourage these impulse buys grocery stores employ a variety of sales traps. Below we take a closer look at one of these sales traps. The product [...]
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