February 25, 2009
Dominick’s is one of the major grocery chains here in Chicago. I may be naive, but I thought that if I went into one Dominick’s supermarket in the Chicago area that I would pay the same price for a jug of milk, or bag of apples, or box of cookies as I would at any [...]
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February 16, 2009
I’ve been writing about how supermarkets are masters of using consumer psychology to get us to buy more than we need to. They frequently use our own assumptions against us.
Take the bulk size version of many products. We assume that we save more when we buy larger sized packages. Yet, grocery stores sometimes use this [...]
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